Copy for Originals · Services for Swedish companies
Copy for Originals is a one-person agency in Tidaholm, Sweden, that helps Swedish companies with three parts of digital marketing: Google Ads for lead generation, in Sweden and in the US, search engine optimization (SEO) and copywriting in American English. It is run by Jesse Bastide, who has managed more than SEK 20 million in ad spend.
Copy for Originals has four services for Swedish companies: Google Ads for lead generation in Sweden, Google Ads for lead generation in the US, SEO and AEO with original content, and copywriting in American English. Which one fits depends on where the customers are and where the sale gets lost.
| What it usually sounds like | Read this |
|---|---|
| “I need to stop the bleeding in the Google Ads account.” | How to stop the bleeding |
| “The account is a mess. Nobody knows what works.” | Clean up or start over? |
| “We don’t show up on Google when customers search.” | Why the company doesn’t show up |
| “We get clicks but no inquiries.” | Clicks but no inquiries |
| “We don’t show up in the search results, or in the AI answers either.” | Why the company doesn’t show up on Google or in AI answers |
| “We want inquiries from customers in the US.” | Google Ads in the USA for Swedish companies |
| “We have American visitors but no sales.” | Could the copy be the problem? |
| “Our English website is a translation of the Swedish one.” | Translation or copywriting? |
Copy for Originals works with three parts of digital marketing: search ads in Google Ads, search engine optimization (SEO) and the copy that gets visitors to get in touch. Social media advertising and web builds are not offered at the moment.
Digital marketing is all marketing in digital channels. For a company that lives on inquiries, search ads are often the fastest way to find out whether it pays, because every krona can be followed from search to inquiry. A comparison of the channels is on the page about Google Ads for lead generation, and the way of working for search engine optimization is described on the page about SEO and AEO.
Copy for Originals is run by Jesse Bastide, an American copywriter and Google Ads consultant from Maine who lives in Tidaholm, Sweden. He has managed more than SEK 20 million in ad spend, likes meeting clients in person in Västra Götaland and in Stockholm, and works remotely with companies in the rest of Sweden.
| Location | Tidaholm, Västra Götaland County, Sweden |
|---|---|
| In-person meetings | All of Västra Götaland, for example Gothenburg, Skövde, Borås and Trollhättan, and Stockholm |
| Remote | All of Sweden |
| Language | Meetings and calls are in English |
| Experience | More than SEK 20 million in managed ad spend |
| Price, Google Ads | 12% of ad spend per month, SEK 10,000 minimum, excluding VAT. No setup fee, no lock-in. |
| Price, SEO and AEO | On request |
| Price, copywriting | A quote once I have read the copy |
| First step | A free written reply: the first thing I’d change on your landing page |
Yes. Copy for Originals has built free tools for Google Ads that run entirely in the browser, with no account and nothing uploaded. The tools are available in English and Swedish.
Two questions and a link: What do you spend a month on ads? What is a new customer worth? Then paste the address of the page the ads lead to. I’ll reply in writing with the first thing I’d change. No charge, and you don’t owe me a call.
The form is on copyfororiginals.com. Phone: +46 70 306 64 82.